Advertising is important for any business. Previously, small shops could not afford to show it on wide screen monitors. This is quite an expensive pleasure. Not so long ago, a completely new principle of organizing video shows appeared on sale. For this, a rear projection film is used. It is able not only to properly organize advertising, but also to use space more efficiently. You can make a monitor screen out of any showcase today. This will attract the attention of buyers. The principle of operation and operation of the rear projection film, as well as the technology of its installation by one's own hands, requires a more detailed consideration.
Rear projection technology
In promoting products, an important factor is to attract the attention of future buyers with non-standard methods. Monitor screens no longer surprise anyone. But a transparent shop window or a window that looks like a TV screen makes passers-by stop today orlook back at the novelty of technology.
Rear projection film is installed on the transparent glass of a showcase of almost any size. It also allows you to solve the issue of proper organization of the space of a store or enterprise. If you turn off the projector, the display window with the rear projection film will become transparent again, as before.
This technology has been widely used due to the relatively low cost of the system and the ability to organize advertising display in any area.
Goals of screen creation
To create an advertising structure and install it yourself on a transparent surface, you should carefully familiarize yourself with the device and the principle of operation of such technology.
The system consists of a screen (plexiglass), a projector, film, and fasteners. The assembly of such a design has a number of characteristic advantages. They have a relatively low cost when compared with plasma panels. The product has a wide viewing angle. This allows you to keep the image even, no matter where you are viewing from.
Sufficiently good brightness and contrast make advertising visible even on a sunny day. When removed, the rear projection film leaves no residue on the base. It is harmless to human he alth and the environment. The product does not require special care.
Having mounted such a film, the advertiser can be sure that hisvideos will not go unnoticed by buyers. This is a good chance to stand out in the diverse world of brand promotion.
Scope of application
Rear projection transparent film can be used for both indoor and outdoor advertising. This is especially beneficial where it is not possible to install outdoor monitors to broadcast information.
If you wish, you can add controls to the video showcase. Sensory or optical films are glued on the inside of the glass. It will be possible to manage information on the screen even from the side of the street. This will already be an interactive showcase. The buyer will be able to choose the information of interest to him.
If touch controls have been installed, the shopper will be able to scroll through the advertisement with the touch of a finger in search of the category most important to him. In the presence of optical systems, the client will be able to view ads and scroll through them with gestures.
Types of films
Rear projection film comes in several varieties. The transparent type allows the glass to remain as it was when the projector is turned off. However, they have little contrast. The projector for them is purchased initially bright.
White film is brighter. But its contrast is quite low. Good for promoting white ads.
Gray film has high brightness and contrast. But foroutdoor applications, it will require the use of a brighter projector.
Dark gray film is the best choice for outdoor window dressing. Even in daylight, it will create the most vivid, contrasting images.
Producers
Currently, China, South Korea, America and Japan produce reverse projection films on the market for similar products. Their cost varies greatly, as does their quality.
Really reliable, durable products are produced not so many manufacturers. American and Japanese products are recognized as the highest quality, but most expensive. The names of these brands respectively sound like 3M and Dilad Screen.
The next most expensive are South Korean products. Their NTech brand has pretty good quality at a fairly affordable price.
Chinese manufacturers have not yet created high-quality products in this area. Therefore, it is better to refuse such a purchase. Rear projection film (China) is cheaper than analog products. But its durability and performance, according to consumer and expert reviews, leave much to be desired.
Projector
An important part of the film selection and installation process is choosing the right projector. This technique must have a number of qualities that can ensure the normal operation of the system.
The rear projection film projector must meet the operating conditions of its owner. ATFirst of all, you should pay attention to the resolution of the device. XGA (1024x768) is considered the most optimal today.
After that, you need to evaluate the brightness level. It is necessary to leave a certain margin of this indicator, because the rays, passing through the screen, lose their intensity. Therefore, the projector must have an advanced saturation correction function.
There are devices that also provide vertical image distortion correction, as well as the image rotation function. So, if necessary, you do not have to rotate the device itself.
Do-it-yourself film installation
Do-it-yourself rear projection film is installed according to the following scheme. The base must be cleaned of all types of contaminants. Otherwise, they will negatively affect the projection quality later.
The surface of the glass is moistened with water. After that, a film is glued to the base. It is leveled with a special roller. After finishing work, no water or air bubbles should remain under the film.
Then the screen is properly shaped and the image is projected from the inside.
Results of application
Marketing studies have shown that the use of rear projection film attracts 27% of potential buyers. They stopped and looked at the screen. From 16 to 30% of the people surveyed after viewing such ads went to the store.
This once again confirms how powerful an advertising medium is, how it can influence people. resultsmarketing studies confirm that the film has coped with the task set for it quite effectively.
Familiarizing yourself with such a medium as rear projection film, you can come to the conclusion that this is a new, original and effective technology. Every entrepreneur who wants to increase sales should take advantage of this technology.
