To attract the attention of customers, light consoles are placed on the facades of buildings - advertising structures designed for a wide target audience and fastened with brackets. They are used not only by catering facilities, but also by various retail outlets and service companies.
The console sign must meet certain requirements: be safe, durable, reliable, aesthetic and eye-catching. Welded or forged structures are made of PVC, acrylic glass and similar transparent materials. For illumination, LEDs or fluorescent lamps are used. Installation of the light console on lighting poles is agreed without fail. Commercial facilities use bracket panels for self-promotion.
Requirements for illuminated signs
They are:
- Safety. The structure must be monolithic, withstand exposure to high humidity, wind loads and elevated temperatures.
- Aesthetics. The sign is used for promotional purposes and should make a good impression on the audience.
- Strength. The duration of operation of the light console depends on the reliability of the design, the quality of assembly and installation.
Classification of light panels
There are several types:
- By type of backlight - fluorescent lamps, neon or LEDs. The final cost of the entire structure depends on this parameter, so it is negotiated in advance.
- In texture - smooth and voluminous. The relief of the light console can be any and depends on the advertised object.
- In shape - rectangular, round or complex. You can most accurately reflect the essence of the advertised object by choosing the appropriate design.
- On the frame - forged brackets, welded structures. The choice is influenced by economic calculations and aesthetics. The final cost depends on the dimensions of the structure and other parameters.
Differences between the console and other advertising structures
- Volumetric. When properly placed, light bars provide two surfaces that can be used for advertising purposes, which distinguishes them from banners, standard signs and rooftop installations.
- Backlight. Panel lighting is internal, while signs and signs are illuminated from the outside.
- Easy installation. The bracket is attached tofacade of the building at two points, which distinguishes it from other advertising installations.
- Need for approval. Unlike tables and signs, light panels are installed only after the preparation of the necessary documents and coordination of installation.
Purpose and design of consoles
According to the device, light panels are a one-sided or two-sided illuminated signboard, attached to building facades using special brackets or perpendicularly. The configuration of the console depends on the wishes of the customer and can be rectangular, round, oval or more complex.
For lighting, lamps placed inside the light console are used, but recently panels with LEDs located on their surface have become more popular. They provide a high level of illumination and attract attention not only at night, but also during the day. LED consoles are considered to be the most effective advertising media today. Specialists of many companies prefer to install light consoles SZF 08 x 12, which are characterized by a long service life.
Benefits
Light panels have significant advantages over similar advertising objects:
- attract the attention of customers and passers-by;
- installed in tandem with a facade sign;
- have maximum information content and efficiency.
Due to the use of light consoles perpendicularthe location guarantees perfect visibility of the panel for pedestrians. It is extremely difficult not to notice the structures, since they are in the direction of the eyes of people passing by, which ensures visual contact even in the dark.
For a better advertising effect, it is desirable to install consoles together with facade signs. Combinations attract the attention of not only pedestrians, but also passengers of passing vehicles, which increases the degree of coverage of the target audience. The presence of a backlight increases the information efficiency of light consoles, especially models with LEDs.
Key advantages of light panels
They are:
- Great efficiency. The coverage of the target audience is wider due to the two working sides of the console, which has a positive effect on the attendance of the facility.
- 24/7 operation. The console can be used at any time of the day thanks to the backlight. Properly manufactured, light consoles consume a minimum of energy, which reduces the cost of their maintenance.
- Long service life. When made from durable and high-quality materials and properly maintained, the console can last for decades.
- Easy installation. The sign does not need to be attached to the surface of the building, as brackets are used for its installation, which significantly speeds up the work.
Design and materials
Bracket panels varyby design, configuration, shape, size, volume and other advertising elements and details. From the mass of almost identical advertising media, light consoles stand out most favorably in the photo, especially if models made in the form of a real object are used. A manufacturing company can draw the attention of the audience to its products thanks to such a console, which leaves the most vivid imprint in the mind of the consumer. Dynamic consoles are no less effective and original, as they move around their own axis due to a compact electric motor or wind.
Advertising consoles are made of plastic or aluminum profiles, acrylic glass, powder paint, cellular polycarbonate and banner fabric. Methods of large-format printing or application using translucent film allow you to apply an image to an advertising surface. Modern technologies and materials provide an opportunity to create original designs that can attract the attention of a wide audience.
Backlight
External or internal illumination provide additional efficiency of the advertising light console. For the outside, spotlights with fluorescent lamps are usually used. The application of graphic images and lamps to the surface of the carrier using neon looks unusual and impressive. LEDs are used for interior lighting - they provide brightness and juiciness of advertising in all weather conditions and a long working life, subject to proper operation andtimely service.
LED backlight is placed inside the advertising console on a metal frame, fixed at the same distance from both surfaces. The panels are made of a wide profile, which provides the necessary space for installing LEDs. Advertising structure fasteners are placed in a similar way. The panel is mounted perpendicular to the human flow on its own support, building facade or pole. According to the regulations in force in most cities, an advertising light console must be located at a distance of at least seven meters from the ground and with a maximum extension of no more than one meter.
Placement rules
Cities have specific requirements for outdoor advertising:
- Panels should not be installed in close proximity to road signs, reflect light from car headlights and be brighter than track lighting. Structures placed along the canvas should not interfere with the view of drivers and distort the environment.
- Outdoor advertising must fully comply with project documentation, be fire and electrical safe.
- The elements responsible for the strength and stability of the console must not be damaged.
- The minimum distance between the foundation of the structure and underground utilities is one meter.
Outdoor advertising is prohibited:
- at natural sites;
- on emergency sections of the road;
- at intersections and pedestrian crossings;
- closer 25meters from the bus stop.
If all the requirements and rules are met, the company that installed outdoor advertising can avoid large fines and attract the target audience. With proper operation and timely maintenance, light consoles will last for decades.
