Residents of megacities spend a lot of free time in modern malls, where different shops, boutiques, cinemas, entertainment centers, cafes, restaurants, etc. are located on one large square.. London) and USA (New York City). Popular in Western countries, this type of business is just beginning to develop in our country. The lack of such establishments is felt even in the capital.
A nail bar is a regular bar that is designed for express service. A more common direction is nail care. The procedure does not take much time, a lunch lunch is enough for it. The benefits of these manicure stands are mutual: saving time and money for clients, and profit for entrepreneurs.
Ideas
There are several formats for this niche:
- Highly specialized. The main range of services is hand care, nail extensions and manicures.
- Multifunctional. There are: a pedicure room, a manicure bar, a solarium cabin.
Room
A large business center or mall is bestto open a nail bar. Manicure stands can fit in just 7 square meters. If you believe the experts, then the payback period for such a manicure service is from 1 to 6 months. The opening costs will be approximately $25,000. This is quite a bit compared to opening a nail studio in another location. True, for some square meters the cost of rent is incredibly high, and all profits will go to repay it.
There are already proposals for franchising this entrepreneurial activity on the Russian market. Using this option, you will pay $10,000 on average. The franchising package includes the selection of premises, project design preparation, construction supervision, recruitment, marketing advice and the first purchase.
Interior
When choosing a room, it is necessary to take into account the interior and the very atmosphere of the retail space. If it is dull, sad, then customers rarely drop by in such a shopping center. Visitors want to feel comfortable, calm, they want to take a break from the routine of everyday days. In addition to the mood reigning in the room, it is important how the nail bar itself looks. Stands for nail service are complex and thoughtful designs. Calculate the design of the manicure stand down to the smallest detail. The workplace for the master and for the client should be comfortable. You can put soft chairs, chairs, because the process of caring for nails takes a long time. The tabletop should be made of a material that is least susceptible to damage. And this is notavoid, because the master will be obliged to disinfect the working surface of the table.
The design of the nail bar should be bright and catchy so that it can be easily noticed in the mall. Special equipment can be ordered from abroad, bought on the Russian market or made independently. Modern companies in the beauty industry offer many options for a variety of configurations. The average price for a nail bar is about 6,000 euros, and production takes less than a month.
The main idea of the nail bar is to provide its customers with free communication. When designing the environment, don't forget about the entertainment of visitors (TV, video player, stereo, coffee maker, kettle, comfortable sofa, coffee table, etc.).
Customers
The main customers of the nail bar are women. These can be simple visitors to the shopping center, business women who ran in for lunch, students or employees of the same center. Many of them will undoubtedly want to get their pens in order quickly and cheaply. Services can be provided to three clients at the same time, and if the area and traffic of the place allows, you can add a few more specialists. A manicure session lasts about 30-40 minutes, and extensions take 2 hours. So that customers do not get bored, they are offered to watch movies or clips, listen to music, drink coffee, tea or juice.
Use advertising to attract more potential customers. Students withThey will gladly hand out flyers for a small fee. In exchange for manicure services, offer media employees to place a small advertisement in their publication. At first, some discounts or promotions are possible, which, of course, will bring little profit, but will attract new customers to the nail bar. A manicure service should not scare its visitors with prices, think about how much you would actually pay for the services provided.
Documents
In most shopping centers, the administration deals with permits. Find out if this is true. Perhaps you yourself will have to resolve issues with Rospotrebnadzor or another authority. Running a business such as a nail bar requires an extensive package of documents, but certificates and licenses are not required.
