In our time of advanced technology, it is simply impossible to imagine a well-equipped house in which there would be no such type of household appliances as a refrigerator. The advantages of using such units are obvious: convenient, practical and profitable. Any family, entering a new home, first of all acquires this particular technique, and in the event of a breakdown, few people can afford to live without a refrigerator for even a few days. This popularity has caused most electrical appliance manufacturers to set up assembly lines for cooling appliances.
The market is replete with offers for every taste and budget, and it is the latter factor that very often becomes decisive for most consumers. Many people cannot afford imported samples, however, despite the high cost, buyers prefer to choose high-quality household appliances. But it is worth remembering that you can always find a compromise solution. Belarusian refrigerators are the best option for everyone who wants to buy good equipment forreasonable price.
Help
The most famous manufacturer of refrigerators in Belarus is the trade mark "Atlant". This brand quickly conquered consumers both within the country that produces it, and abroad. Belarusian refrigerators "Atlant" are successfully sold on the territory of the CIS countries, as well as in the states of Western Europe, which speaks in their favor, because demanding Europeans can afford to buy equipment of their own production. A few years ago, Gefest refrigerators could also be found on sale, but at the moment they have reoriented their activities to other household appliances (stoves, gas water heaters, boilers, small household appliances).
"Atlant" is not a new enterprise, it is based on the facilities of the Soviet "Minsk", which produced refrigeration equipment back in 1959. Belarusian refrigerators "Minsk-1" went on mass sale in 1963. This model came out with a circulation of just over three thousand copies per year, while modern "Atlants" produce 750 thousand over the same period. The capacity of the plant is enough to create more than a million units in one calendar year. A staff of about 6 thousand people works on all production processes.
Features
In addition to meeting the needs of the domestic market, Atlant successfully overcomes competition with other manufacturers from Russian and Ukrainian buyers. sharesales in Ukraine is huge (80-90%), Russians have a little less, but still very significant.
An important distinguishing feature that justifies the popularity enjoyed by Belarusian refrigerators is the feedback from grateful customers. It's no secret that brand reputation is most often built on their basis. "Atlant" has established itself as a manufacturer of durable, high-quality and modern products. A huge team of professionals is working on this, and the initial reputation is maintained not only by workers on the factory lines and advertising managers, but also by a powerful research laboratory that studies the preferences of buyers, their expectations and needs.
Views
Due to the fact that Belarusian refrigerators are sold not only in the post-Soviet space, but also in the EU, Atlant manufactures equipment in accordance with the standards and requirements of its Western partners. First of all, refrigerators are created with a sufficient level of energy savings. The line has models corresponding to classes A and A +, which allows you to save on paying for expensive resources by a quarter.
In addition, Atlant refrigerators can boast of a really long warranty period, which is important for domestic buyers. If imported products guarantee uninterrupted operation and free service for their equipment for only 3-7 years, then Belarusian refrigerators will last a dozen years under warranty. After thisterm, the buyer can safely use his unit, especially since the components for Atlant refrigerators are produced for all models for 10 years, even after they are removed from mass production.
"Atlantes" differ in height - from very low (140-150 cm) to capacious giants over two meters. Another important parameter is the width. Belarusian refrigerators are produced in three versions 54, 60 and 70 cm. While for domestic buyers it is important that the equipment is deep and roomy, Europeans choose more compact models, since they do not usually cook a lot and for future use.
The color variety is also pleasing, the bulk of the equipment is covered with the usual white paint, but for lovers of original solutions, the manufacturer offers models of silver, gray, beige and red tones.
Prices
"Atlant" is a brand of Belarusian refrigerators, which is distinguished by its availability. The average price of such units fluctuates within 300 dollars. Before the crisis, they were a little cheaper, but the devaluation of the national currency and the rate fluctuations did their dirty work.
In any case, it is much more profitable for the consumer to purchase a budget "Atlant", since the formation of its price is influenced not only by the purchase of imported equipment and components. The production is located in Belarus, and the purchase of equipment from this country will cost less than analogues from Asian or European countries
The availability of refrigerators duringcrisis. In difficult economic conditions, buyers are increasingly paying attention to three characteristics: price, quality, attractiveness. It should be noted that "Atlanta" satisfy them all.
Customer feedback
No matter how bright and colorful the manufacturer paints his products, each buyer will be interested in it from those who have already purchased this or that model of equipment. What can we say about such popular products as Belarusian refrigerators "Atlant"? Consumer reviews about it are mostly very good. Thus, the average rating of this brand exceeds 4 points (on a scale of 5).
Customers speak well of the silence of the operation of refrigerators, in addition, they freeze well. The cooling system of this manufacturer is special, it allows you to control the temperature both inside the refrigerator and inside the freezer.
From the negative, there are often complaints about insufficient equipment (lack of a tray for freezing ice and a brush to clean the drain, a small compartment for storing eggs) and the fragility of plastic elements, such as boxes for vegetables and fruits, shelves in the doors and freezer.
What do the pros say?
Belarusian-made refrigerators are certainly good. This is confirmed not only by ordinary buyers who use them at home, but also by professionals. Masters of equipment repair note that there is no problem with ordering components for devices in case of their breakdown. The manufacturer satisfies the requestswithin a few days. The plant itself sees some flaws in its service department and seeks to improve the quality of its work. So, in the near future, we plan to make sure that in the event of a breakdown, the consumer receives his equipment as soon as possible. To do this, you need to expand the staff of service personnel and service centers.
Near future
The company "Atlant" confidently looks to the future, looking for new partners abroad. This gives hope that the manufacturer will delight its customers with good and inexpensive household appliances for more than one year. Studying the peculiarities of the market, Atlant seeks to meet consumer demand and is sensitive to all changes in the competitive environment. The company plans to debug a line for the production of two-door refrigerators equipped with modern electronics and "smart" functions.
The manufacturer already creates its products with an eye to the peculiarities of the mentality of its customers. It happens that an inexperienced hostess can load a dish that has not yet cooled down into the chamber or overdo it with loading the refrigerator compartment. In such cases, Atlant devices warn their owners of the dangers created, which significantly prolongs their service life.
In addition, manufacturers take into account problems beyond the control of the owner of the refrigerator - voltage drops in the network, the possibility of frequent power outages. Thus, Atlant refrigerators can cope with loads exceedingthe prescribed 220 volts (up to 250) and pull out uninterrupted operation if the voltage drops to 170, which is especially important for rural residents.
