Signs, trolls, billboards, press walls, streamers - outdoor advertising catches the eye on every corner. Wherever you go - to a store or office, to a cafe or a bank - it is everywhere. Outdoor advertising is expressed in various types and forms. It allows you to convey the right information to the target audience.
Rooftop installation - what is it?
However, the ordinary and tired "urban decorations" today no longer "cling" potential buyers. And their attention is what any manufacturer or distributor is fighting for. After all, as you know, advertising is the engine of progress, and therefore the managers of advertising agencies are all trying to find new ways to attract the attention of customers to the promoted product.
Roof installations are direct descendants of medieval outdoor signs, still unusual and therefore interesting to the consumer. As the name implies, the installations are rooftop because they are installed on the roofs of buildings.
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They have an undeniable advantage over other types of outdoor advertising. Primarily -coverage of a potential audience, since at the height where they are located, it is easy to notice a large installation. Especially at night, when rooftop structures (rooftop installations), lit and bright, catch the eye.
Letters are most often used in outdoor advertising signs. In the roof installation, text is also used as an advertising "message", which makes it easy to visually perceive the phrase at a considerable distance and at a certain angle.
Sometimes rooftop units are made just huge. Therefore, it is required to mount a reliable and strong structure, which:
- sufficiently stable and does not deform under its own weight;
- securely fixed because it is placed at a high altitude.
Roof installation. How does it work?
The construction is located on the building above the usual level of other objects, therefore, it is visible from afar. Statistics and reviews show that such an option for advertising, when it "hovers" over houses, increases audience coverage, attracts more customers to the customer company. And the lighting and dynamic effects simply will not allow you to leave the roof installation unattended. Bright advertising also benefits the city by additionally illuminating the streets and alleys.
Production of roof installations involves the use of different types and options: large or small, three-dimensional or flat letters, a running line or a light panel, and even a plasma panel. Nicely designed logoor the slogan of the advertiser company will not only attract attention, but also command respect.
Benefits of outdoor advertising
Rooftop installations solve several marketing goals at the same time and have a number of advantages:
- visually surpass other types of outdoor advertising not only in size, but also in efficiency;
- visible for several kilometers from any viewing angle, which will make it possible to increase brand awareness and reach more buyers;
- increase the status and prestige of the company and at the same time indicate its location;
- classic types of outdoor advertising have long bored consumers and cause irritation, which cannot be said about the roof system.
Reason for popularity
- Scale. The fantasy of a designer, customer or contractor will have no limits. After all, there is enough space on the roof of the building to install an object of any size and complexity.
- Variability. Elements are voluminous, dynamic, remote, a combination of different shapes - all this is acceptable and will make the roof installation unique.
- Brightness. In outdoor advertising of this type, internal, external, dynamic, light panel, running line, neon lights are used. Such illumination creates a sense of celebration and has a positive effect on the image of the customer.
- Domination. Rooftop advertising installations are bright and large objects that are located above the building and attract a wider audience. It createsa positive opinion about the customer company and enhances the reputation of the product. Consequently, increases the profit from its sales.
- Efficiency. No other outdoor advertising option reaches a wider range of potential buyers or users.
Another new type of "big" advertising is firewalls, which also stand out for their size. A huge canvas on the wall of a building - what else can attract a person and make him pay attention to a slogan or information? The principle also works here: the number of people who read the advertisement is directly proportional to the number of potential buyers.
Production of roof units
The production of an advertising structure on the roof of a building is a rather complex process, which consists of:
- Assessing the condition of the roof surface for the possibility of installing fasteners and parts;
- development of the design of the rooftop unit, taking into account technological requirements;
- obtaining permits for the installation of an outdoor advertising object;
- production of the design of load-bearing parts;
- project approval in state institutions;
- rooftop unit production;
- settings.
According to customer reviews, when choosing a rooftop manufacturer, it is better to work with a company that provides comprehensive services, including an architect. In addition, many are faced with the issue of rentplaces for advertising systems. It all depends on the owner of the building and the footage of the leased area.
Installation of the structure
Typically, a rooftop advertising installation consists of sections that are made of steel pipes. Sections, in turn, are connected by transverse pipes. Very often, the structure is fixed with concrete blocks in order to increase protection against wind gusts and vibrations.
Installation of the unit depends on the type of roof structure and how it is made.
- A banner stretch, light box, three-dimensional letters or branded details are attached to the metal structure.
- The unit can be illuminated internally or externally.
- LEDs, spotlights, neons, fluorescent lamps are used for lighting.
What are roof fans
A roof fan, or ventilation and heating unit, is simpler and more economical in design than a classic unit. It is installed on the roof of a building and performs the main functions of ventilation, namely, complete or partial air treatment: heating, cooling, humidification, dehumidification, cleaning.
Ventilation systems are widely used in public, administrative and industrial buildings, as well as in the domestic sector. According to consumer reviews, it is not recommended to use rooftop installations in a private house. As a rule, they have high performance, as a result of which exhaust duct fans are installed in residential premises.
Installation of roof unit
Installation of roof fans is carried out by a specialist who will first determine the type of roof and the angle of inclination of the surface. Since such systems are mounted on the roof of a building, their body is made of stainless metal, which is not subject to corrosion, deformation, the effects of various explosive substances and chemical elements. The installation kit includes a special drip tray and a valve that protects against precipitation.
Although rooftop ventilation units are easy to install, however, according to consumer feedback, the following features should be considered:
- installation depends on surface slope and type of roofing;
- dimensions and weight of the structure are calculated prior to its manufacture in order to exclude deformation or deflection of the roof;
- before installing the ventilation system, complex work is carried out: the roof is prepared, the insulation layer and the main apron are checked;
- to ensure rigidity, an additional coating is mounted at the installation site;
- after the system is installed, all slots are hermetically sealed so that moisture does not get inside.
